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Irish-based fast-casual Mexican restaurant brand Boojum heads to Nottingham for second UK location

Irish-based fast-casual Mexican restaurant brand Boojum heads to Nottingham for second UK location

Just months after the fast casual group secured a foothold in the UK market with a new opening in Leeds, the new 2,377 sq ft site will be on Lower Parliament Street, opposite the Victoria Centre in Nottingham city centre.

Similar to the Leeds restaurant, the Nottingham location is located close to a university campus, reflecting the group’s identity. ambition to target student cities as it expands across the UK​.

It will operate a multi-channel model consisting of in-person service, curbside pickup, curbside click and collect, and delivery.

“We are very excited to launch our second operation in the UK mainland,” says David Maxwell, CEO of Boojum.

“We’ve been blown away by the huge success of our Leeds launch, with customers loving our energetic, vibrant atmosphere and looking forward to creating more ‘Boojum addicts’ in Nottingham.”

Boojum’s was founded in 2007 and now operates 12 locations across Ireland, as well as four locations in Northern Ireland.

Its expansion into mainland UK was the result of the acquisition of a majority stake in the business by ASK Italian, Zizzi and Coco di Mama owner Azzurri Group. in June last year​.

Nottingham will be its 18th venue overall.

The group has previously said it has a vision to deliver 25 new sites over the next five years, with openings in Birmingham, Liverpool and Manchester previously considered.

“Boojum Nottingham marks the next phase in our national expansion strategy,” adds Rob Powell, Boojum’s Chief Operating Officer.

“A lot of love goes into what we do, with a huge passion and commitment to quality and the best tasting Mexican food. Nottingham is an ideal place for us with its eclectic student population and vibrant, diverse culture, and we can’t wait to bring the Boojum vibes to the city’s food offering.”